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How to Make Your Event Rental Business Sustainable for the Long Haul

Regardless of where you’re at, we can all agree that the event rental business is incredibly demanding of your time and attention. It can be overwhelming as you try to figure out how to grow your business and not lose your mind in the process. If we let them, our businesses can creep into every nook and cranny of our time, thoughts, and relationships, right?… Read more

SEO for Event Rental Businesses

It's true that you've got to get a lot of people in the top of your sales funnel in order to move them through to Proposals, Confirmed Orders, and happy Customers who refer others. In this video, I'll talk about SEO's role in all of that sales funnel magic.… Read more

Friday Q&A: Marketing Know-How

There is definitely some “luck” involved in entrepreneurship. But I don’t want you to discount the power you have to observe, notice, adjust, and get the results you want.… Read more

Friday Q&A: Harnessing the Power of Incentives

If you do decide to offer a discount policy or a referral program, make it great! Create an exclusive club for them to join or make a "platinum status" available only to planners. I would encourage you to have a clearly defined policy. It should also be something that you are transparent about (maybe even have on your website). In order for it to not feel icky or under-handed (especially to your end client), you don’t want it to be a secret. You also want to leverage it to get more business from planners and venues. Don't hide it, make it attractive and something people want to get in on.… Read more

Lessons from a Lemonade Stand

While some may think of a lemonade stand as a childhood right-of-passage or something to keep their kids busy for an afternoon, I experienced it as a window into entrepreneurship and small business ownership. I suppose I can’t help but think about what makes successful businesses tick but this sweet afternoon with my kids was kind of eye-opening actually. Here are some of the truths I was reminded about.… Read more

NY + Niche Event Rentals in the News

It can be impossible to get out of your own head sometimes. You know you have challenges in your boutique event rental business and just “trying harder” isn’t solving the problem. Instead of continuing to spin your wheels, get the outside ideas, solutions, best practices, and advice that can make all the difference. Even making small tweaks to your operations, sales process, hiring practices, or workflow can reap huge dividends.… Read more